Home >History of company founder Nichimu Inada >What type of massage chair do customers need?
Leap forward as a specialist in massage chairs
In those days such thing was said, while massage chairs started to be distributed to many households.
We used a massage chair for a while after purchase, but no longer use the chair for massage, but for storage…..
It is good for father, but I cannot use because the body hurts…..
Inada also heard such opinions.
Inada blamed himself.
“I have not been able to create a massage chair customers really need.”
Inada, started to dedicate himself to research and development of massage chairs, and was continuously thinking.
What the truly valuable massage chair is, what the massage chair to make customers happy is, and what the effective massage chair is.
Inada told persons in charge of development to carry out research and development focusing on the following two subjects.
One is the massage chair better than human hand.
Another one is the massage chair that can be used by all family members.
Inada played a central role to continue research and development of new products with his own power of idea and tenacity of purpose.
Want to make something better than Massage Chair! "Medical Chair" developed
Inada was convinced.
Massage chairs have actions only because of being machinery.
Artistic massage should be provided.
The basic massage technique includes kneading and tapping.
Kneading and tapping can be performed at a constant speed and amount because the chair is machinery.
Machinery has capability to generate “basic massage actions.”
What Inada insisted on to generate kneading action better than human hand was “pull-kneading touch” proper to human hand. In order to reproduce “persistent kneading,” such as “firm-holding, and pull-kneading” which can be performed only by human being, he repeated trial production a number of times, and finally achieved “extreme slow system” of slowly kneading action as slow as it almost stops.
Further, Inada thought.
In the massage chairs of those days, for shorter people, even the head was massaged with running rollers.
Professional massage practitioners find tsubo points in accordance with individual body shape for treatment.
If massage chairs can recognize individually different body types and find tsubo points for massage, they can be more effective and used every day comfortably.
He assigned the mission to the development team, and the industry’s first technology, “Optical Sensor Automatic Shiatsu Point Locator System” which can read individual body types and finds tsubo points was finally developed.
Machines with these technologies equipped reached one suitable to be called “Medical Chair” better than the existing massage chairs and having medical perspective.
Inada’s idea and thoughts finally took a concrete shape as a product.
Create genuine articles with one’s whole heart
Create genuine articles with one’s whole heart
A product developed mainly by Inada was named “Medical Chair i.1” and came out with in 2000.
The price of the mainstream massage chairs of those days was 200,000 yen. This “Medical Chair i.1” was the 300,000 yen level.
However, the “Medical Chair i.1” was sold in huge numbers due to its comfortable bodily sensation.
Inada’s decision to concentrate on massage chairs only and the tenacity of purpose over years were paid off.
Inada thought.
Users are correct. Products created while holding a tenacity of purpose and straightly facing it make people happy and are valued by people.
After all, we have to create genuine articles.
Moreover, we have to create them with our pure and whole heart.
History of company founder Nichimu Inada
- 1. Nichimu Inada learned the fundamentals of business from his parents
- 2. He mastered the fundamentals of business with a spirit of independence
- 3. Toward independence while being supported by fateful meetings
- 4. Business expansion by support from people around him
- 5. From a subcontractor to a proposal company in half a year
- 6. To a young successful person who doubled sales every year
- 7. Tragedy from self-conceited management
- 8. Way to rebirth of a company
- 9. Ties with employees and promissory letter
- 10. To an all-round manufacturer taking advantage of the beauty and health boom
- 11. New decision
- 12. Decision as a manufacturer specializing in massage chairs
- 13. Leap forward as a specialist in massage chairs
- 14. What type of massage chair do customers need?
- 15. Provide Massage Chairs with Entertaining Elements
- 16. Moment he came up with an idea, and his challenge will continue
Massage Chair Models
- CALABO (AIC-C100)
- VITA (HCP-VT200) *
- INADA MEDICALCHAIR (HCP-LPN30000)
- INADA MEDICALCHAIR (HCP-LPN10000) *
- INADA MEDICALCHAIR (HCP-S878) *
- INADA DUET (HCP-WG1000) *
- INADA Flex 3S (HCP-S373) *
- INADA DREAMWAVE (HCP-11001) *
- INADA CUBE Plus (HCP-WF30) *
- INADA CHAIR EMBRACE DELUXE(HCP-N333) *
- INADA ZERO-G (HCP-G900) *
- INADA CHAIR yUMEROBO (HCP-R100) *
- STRATUS (HCP-709) *
- CIRRUS (HCP-708) *
- INADA CHAIR (HCP-9101) *
- new Style (HCP-735) *
* Discontinued Models
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